Top 5 Food and Diet Tracking Apps Performance in the UK for Q1 2023

In the first quarter of 2023, the top five food and diet tracking applications in the United Kingdom showed varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at each app’s metrics:

MyFitnessPal: Calorie Counter saw its weekly revenue peak at around $295K in the week of January 30. Weekly downloads reached a high of approximately 61K in the week of January 9, while weekly active users started at 761K at the end of December and peaked at about 1.15M in the first week of January before gradually decreasing to 943K by the end of March.

Calorie Counter + experienced a significant weekly revenue increase in early January, peaking at approximately $284K. Weekly downloads were highest in the week of January 2, with around 37K, and the number of weekly active users varied slightly, starting at 132K at the end of December and ending at around 128K in late March.

WeightWatchers Program showed a more stable performance, with weekly revenue fluctuating between $23K and $39K, peaking in mid-March. Weekly downloads reached a high of 6K in the first week of January, while active users ranged from 13K to 20K throughout the quarter.

Deliciously Ella: Feel Better had its best week in terms of revenue in early January, with earnings of around $48K. Downloads peaked at approximately 4.4K in the second week of January. The app’s active users saw a slight increase from 4.5K at the end of December to 6.1K in the first week of January and then stabilized around 4.8K towards the end of March.

Lose It! – Calorie Counter reached its highest weekly revenue in early January with about $36K. Weekly downloads peaked at approximately 7.3K in the first week of January, while active users increased from roughly 91K at the end of December to a high of 130K in early January, maintaining a steady range around 116K to 119K for the remainder of the quarter.

These insights highlight the dynamic nature of the food and diet tracking app market in the UK. For more detailed analysis and data, visit Sensor Tower.